Cruelty-Free Check

Is Fenty Beauty cruelty-free? Fenty Beauty animal testing status and alternatives

Not certified

No, Fenty Beauty is not certified cruelty-free: its animal testing status rests on the brand's own word, which no certifier confirms today. Fenty Beauty states that it never tests on animals, but no certifier lists it: PETA rates it a company that may not be cruelty-free because it has not signed PETA's statement of assurance. Last verified on October 2, 2026.

Cruelty-Free Check editorial teamPublished

Unbranded makeup still life, illustration for the Fenty Beauty cruelty-free check (no Fenty Beauty products shown)

Fact sheet: Fenty Beauty

Brand
Fenty Beauty
Cruelty-free status
Claims cruelty-free, not certified
Certifications
None
Parent company
Kendo Holdings (LVMH)
Sold in mainland China
Not disclosed
Vegan
Some products
Country of origin
United States
Price tier
prestige
Last verified
October 2, 2026

Does Fenty Beauty test on animals?

Fenty Beauty does not test on animals, according to its own policy, but no certifier confirms it today. Fenty Beauty states that it never tests on animals, but no certifier lists it: PETA rates it a company that may not be cruelty-free because it has not signed PETA’s statement of assurance.

Fenty Beauty states: “Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance are cruelty-free brands. We never test products or ingredients on animals, nor do we permit suppliers or retailers to conduct testing on our behalf.”

Is Fenty Beauty a vegan brand?

No, Fenty Beauty is not a vegan brand across its entire range, but some Fenty Beauty products are vegan. Fenty Beauty states that it is not a vegan line, because a handful of its products may contain beeswax or carmine, while Fenty Skin and Fenty Hair are fully vegan.

What is Fenty Beauty’s parent company?

Fenty Beauty’s parent company is Kendo Holdings (LVMH). Fenty Beauty is owned in equal shares by Rihanna and LVMH, through Kendo Holdings, according to Wikipedia.

What are cruelty-free alternatives to Fenty Beauty?

The cruelty-free alternatives to Fenty Beauty are brands certified by Leaping Bunny, Cruelty Free International or PETA. At prestige prices, e.l.f., essence, CoverGirl and Milani are certified; at prestige prices, Tarte and Benefit are.

How do you check whether Fenty Beauty is cruelty-free?

You check whether Fenty Beauty is cruelty-free by searching the brand on the Leaping Bunny, Cruelty Free International and PETA lists, because a brand’s own policy is an unregulated claim in the US. Cruelty-Free Check last verified Fenty Beauty on October 2, 2026.

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