Is e.l.f. cruelty-free? e.l.f. animal testing status and alternatives
Cruelty-free
Yes, e.l.f. is cruelty-free, and its animal testing status is confirmed by Leaping Bunny and PETA. e.l.f. holds the Leaping Bunny certification and appears on PETA's Ultimate Cruelty-Free List with the vegan designation. Last verified on October 2, 2026.
Cruelty-Free Check editorial teamPublished
Fact sheet: e.l.f.
- Brand
- e.l.f.
- Cruelty-free status
- Cruelty-free
- Certifications
- Leaping Bunny, PETA Global Animal Test-Free and Vegan
- Parent company
- e.l.f. Beauty
- Sold in mainland China
- Not disclosed
- Vegan
- Entire range
- Country of origin
- United States
- Price tier
- drugstore
- Last verified
- October 2, 2026
Does e.l.f. test on animals?
No, e.l.f. does not test on animals, and a certifier confirms it. e.l.f. holds the Leaping Bunny certification and appears on PETA’s Ultimate Cruelty-Free List with the vegan designation.
e.l.f. states: “100% cruelty-free and vegan, worldwide: products are never tested on animals and contain no animal ingredients.”
Is e.l.f. a vegan brand?
Yes, e.l.f. is a vegan brand across its entire range.
What is e.l.f.’s parent company?
e.l.f.’s parent company is e.l.f. Beauty.
Which e.l.f. products are in our cruelty-free picks?
The e.l.f. products in our cruelty-free picks are listed below, each with its price, store and date.
- e.l.f. Lash 'N Roll Mascara is the pick for curl among our best cruelty-free mascaras.
- e.l.f. Hydrating Camo Concealer is the pick for hydration among our best cruelty-free concealers.
- e.l.f. Soft Glam Satin Foundation is the pick for a satin finish among our best cruelty-free foundations.
How do you check whether e.l.f. is cruelty-free?
You check whether e.l.f. is cruelty-free by searching the brand on the Leaping Bunny, Cruelty Free International and PETA lists, because a brand’s own policy is an unregulated claim in the US. Cruelty-Free Check last verified e.l.f. on October 2, 2026.
- e.l.f. is part of the Leaping Bunny program, which audits the whole supplier chain.
- e.l.f. appears as cruelty-free on PETA's cruelty-free database, which rests on a signed commitment from the brand and its suppliers.