Cruelty-Free Check

Is it cruelty-free? 16 makeup brands checked one by one

Each makeup brand is checked one by one and rated cruelty-free, not certified or not cruelty-free from the Leaping Bunny, Cruelty Free International and PETA lists and the brand's own policy. Of the 16 makeup brands checked on October 2, 2026, 8 are cruelty-free, 2 are not certified and 6 are not cruelty-free.

Shelf of unbranded makeup in many packaging styles with a magnifying glass, illustrating makeup brands checked for cruelty-free status

How does Cruelty-Free Check rate a makeup brand?

Cruelty-Free Check rates a makeup brand in one of 3 states, set by the certifiers’ lists and not by the brand’s marketing.

  1. Cruelty-free. Leaping Bunny, Cruelty Free International or PETA lists the brand as cruelty-free today.
  2. Not certified. The brand states that it does not test on animals, but none of the three lists it as cruelty-free.
  3. Not cruelty-free. PETA lists the brand among the companies that test on animals, or the brand states that it sells where animal testing is required by law.

Each brand page shows the date of its last check, the brand’s own words and the listing behind the rating.

Every brand we checked

Cruelty-free

  • Unbranded makeup still life, illustration for the Benefit cruelty-free check (no Benefit products shown)

    Benefit is cruelty-free today, certified by Cruelty Free International.

  • Unbranded makeup still life, illustration for the CoverGirl cruelty-free check (no CoverGirl products shown)

    CoverGirl is cruelty-free today, certified by Cruelty Free International.

  • Unbranded makeup still life, illustration for the e.l.f. cruelty-free check (no e.l.f. products shown)

    e.l.f. is cruelty-free today, certified by Leaping Bunny and PETA.

  • Unbranded makeup still life, illustration for the essence cruelty-free check (no essence products shown)

    essence is cruelty-free today, certified by PETA.

  • Unbranded makeup still life, illustration for the Milani cruelty-free check (no Milani products shown)

    Milani is cruelty-free today, certified by PETA.

  • Unbranded makeup still life, illustration for the Morphe cruelty-free check (no Morphe products shown)

    Morphe is cruelty-free today, certified by Leaping Bunny.

  • Unbranded makeup still life, illustration for the NYX cruelty-free check (no NYX products shown)

    NYX is cruelty-free today, certified by PETA.

  • Unbranded makeup still life, illustration for the Tarte cruelty-free check (no Tarte products shown)

    Tarte is cruelty-free today, certified by PETA.

Not certified

  • Unbranded makeup still life, illustration for the Charlotte Tilbury cruelty-free check (no Charlotte Tilbury products shown)

    Charlotte Tilbury states it does not test on animals, but no certifier lists it as cruelty-free today.

  • Unbranded makeup still life, illustration for the Fenty Beauty cruelty-free check (no Fenty Beauty products shown)

    Fenty Beauty states it does not test on animals, but no certifier lists it as cruelty-free today.

Not cruelty-free

  • Unbranded makeup still life, illustration for the Clinique cruelty-free check (no Clinique products shown)

    Clinique is not cruelty-free: PETA lists it among companies that test, or it sells where testing is required.

  • Unbranded makeup still life, illustration for the L'Oréal Paris cruelty-free check (no L'Oréal Paris products shown)

    L'Oréal Paris is not cruelty-free: PETA lists it among companies that test, or it sells where testing is required.

  • Unbranded makeup still life, illustration for the MAC cruelty-free check (no MAC products shown)

    MAC is not cruelty-free: PETA lists it among companies that test, or it sells where testing is required.

  • Unbranded makeup still life, illustration for the Maybelline cruelty-free check (no Maybelline products shown)

    Maybelline is not cruelty-free: PETA lists it among companies that test, or it sells where testing is required.

  • Unbranded makeup still life, illustration for the NARS cruelty-free check (no NARS products shown)

    NARS is not cruelty-free: PETA lists it among companies that test, or it sells where testing is required.

  • Unbranded makeup still life, illustration for the Revlon cruelty-free check (no Revlon products shown)

    Revlon is not cruelty-free: PETA lists it among companies that test, or it sells where testing is required.

Sources